New Release

Competence creates doubt. Confidence creates careers. This book changes that.

If you’ve ever held back in a meeting because you weren’t completely sure, while someone else filled the silence with confident nonsense and got promoted for it, this book was written for you.

Coming soon

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The Book

Why the capable doubt themselves and what to do about it.
Psychology: How Confidence Persuades Us
Why the brain mistakes confidence for competence, and what that error costs us.
Self-Assessment: Why the Least Skilled Often Feel Most Certain
How confidence distorts our judgement of knowledge and understanding.
Self-Perception: How Capable People Doubt Themselves
Why those who feel like frauds are often the most careful and reflective thinkers.
Forecasting: How the Most Accurate Think About Uncertainty
Why confident predictions earn trust they haven't earned, and rarely face any cost for being wrong.
Communication: How Confidence Shapes Decisions
Why the wrong voices dominate most rooms, and what that costs the people in them.
Entrepreneurship: How Startup Culture Rewards Certainty
Why overconfidence is not a founder's superpower, and why it tends to rise as expertise falls.
Calibration: How to Close the Knowledge to Confidence Gap
Why mapping what you actually know against what you project is the starting point for change.
Judgement: How to Read Confidence and Knowledge
How to detect the signals of overconfidence and read people more effectively to make better decisions.
Organisations: How to Reward Accuracy Instead of Confidence
Why rewarding performed certainty over accurate thinking is a problem for organisations.

About the Author

Over the past twenty-five years, I have watched hundreds of capable people miss out on promotions because they do not speak with conviction when the situation is uncertain. I have seen just as many overconfident people speak with absolute certainty about things they do not fully understand.

My experience inside corporate environments, and building and selling my own business, has given me a clear view of the advantage confidence creates.

The pattern I observed is that often the people who speak with the most conviction are often not the ones who know the most. And those who know the most are often the most cautious.

The Confidence Advantage draws on decades of experience inside organisations of every size, examining how decisions are really made, who gets heard and who gets promoted.

I live in Wilmslow in the UK. I write and speak about confidence, self-doubt, expertise, and the professional cultures that reward the wrong signals.

Nina Mack