Speaking

I speak about how people think, how decisions are made, and how those decisions shape real-world outcomes.

Drawing on over 20 years of experience in conversion optimisation and user experience design, my work sits at the intersection of psychology and business. I focus on what drives behaviour, from everyday choices to high-stakes commercial decisions.

 

About My Talks

Most decisions are not driven by evidence alone. They are shaped by how information is interpreted, how clearly it is communicated, and how confidently it is expressed.

My talks explore the gap between what is true and what gets acted on, and how that gap affects performance, decision-making, and outcomes inside organisations.

The focus is always practical. Not theory for its own sake, but how to apply behavioural insight to real situations.

 

What I Speak About

  • How people make decisions under uncertainty
  • What drives behaviour in digital and real-world environments
  • Why some ideas get heard and others get ignored
  • The gap between evidence and action
  • Designing experiences that influence decisions
  • Turning behavioural insight into commercial outcomes

 

What audiences take away

  • A clearer understanding of how decisions are really made
  • Practical ways to apply behavioural insight
  • Tools to design more effective experiences
  • Insight into what drives action, not just intention

 

Experience

My work is grounded in over two decades of hands-on experience.

I have worked across organisations of every size, designing user and customer experiences that improve commercial performance. I have also built and sold my own business, giving me a direct view of how decisions are made under pressure and how outcomes are shaped in practice.

This means my talks are grounded in real-world application, not just theory.

 

Formats

  • Keynotes
  • Workshops
  • Panels and roundtables

Talks can be tailored to your audience, whether that is leadership teams, commercial functions, product and marketing teams, or wider organisational groups.

 

Speaking enquiries

If you are planning an event, conference, or internal session and would like to explore working together, please get in touch.